What Value are We Bringing to You?
The predominant thought resonating with the team and me these days is value. That is, what value are we bringing you?
Are we putting creatively inspiring work into the world? Are we doing things in original ways? Are we making you smile each day? Are we making you think? Are we challenging the way you look at the world? How are we enriching your life? Most of all, are we empowering you to live, think, and dress with more color? After all that’s our mission!
Our mission is to empower women to live, think, and dress with more color.
What does that mean to us? Obviously, we are enamored with color itself. But “color” means so much more than that. We want to help each of us to live out loud. To live boldly and authentically. To be unabashedly your most authentic, beautiful, and true self.
How does that look around here? Well, you may have noticed more consistent, more evergreen, more value-adding content. Each and every day of the week, the team crafts a story that we think is timely, relevant, creative, colorful, and inspiring in one way or another. We cover a variety of topics. Right now, our flow is like this:
Monday: thoughts from me – a letter from the editor, a letter to Elle, Q&A with me, or something of that sort.
Tuesday: a helpful, informative, in-depth fashion article. It might be how to wear a certain color, a trend we are loving, or a designer you need to know.
Wednesday: an inspirational post centered around a quote beautifully hand-lettered by Amy Tan, which we also provide as a free downloadable printable.
Thursday: a recipe or food feature or guide or travel feature of some sort
Friday: this day is somewhat flexible… In January, we did the wellness series; this month, we are going to focus on self-care through the form of learning new skills, crafts, hobbies, and such.
Saturday: a round up of all the good, happy, positive, beautiful, colorful things we loved online for the week. This one is a fun one to put together!
Now, the particulars of this schedule may change over time as we evolve. But I hope you can appreciate the thought we are putting into bringing you valuable content. And of course we have our daily looks feature as well, where you can find new outfit inspiration three or so times a week.