Houston Chronicle Sunday Style Feature
Hi, all – I hope you’re having a great week so far. It’s been an exciting week here, beginning with the Houston Chronicle doing a feature on me and the business of this website in the Sunday paper! My friend and photographer, Maritere Rice, was so kind to share on Instagram this image of the full-page spread.
I haven’t talked about it much here explicitly, but 2016 began with one huge change for me:
I “retired” from my corporate career of 17 years!
That’s right – after 17 years in engineering and finance roles in the energy industry, I took the leap of faith to focus on growing the business of Wear + Where + Well. While I’m forever grateful for the engineering, finance, and business experiences I gained in my 17-year career, it was time for a new challenge.
It’s an exciting new phase of life for me. And I love a good challenge!
As an aside, I do have an energy investing / consulting company as well, but the vast majority of my time is spent on Wear + Where + Well these days. I also continue to serve on the University of Texas Cockrell School of Engineering executive advisory board.
My long business background causes me to look at the fashion industry and the business of blogging quite differently.
A big thanks to the Chronicle’s fashion and beauty editor Joy Sewing for allowing me the chance to discuss both fashion and business. Make sure to read the full article here.
For this photoshoot for the Chronicle feature, I of course thought through every detail very strategically. I wanted to highlight my favorites…
- One of my favorite photographers: Maritere Rice who has become a dear and treasured friend during the last year and a half of working together. Her photography talents continue to amaze me.
- One of my favorite Houston murals : this wall painted by Los Angeles artist Risk (aka Kelly Graval) at last year’s inaugural HUE Mural Festival
- My favorite trends: one-shoulder dresses, statement earrings, fringed sandals
- Side note: mark my word – one-shoulder is the next big trend, an off-shoot of the off-the-shoulder trend that’s been so popular for several seasons
- My favorite designers: I wanted to highlight those designers who have been so supportive of me and my vision for Wear + Where + Well. So, I wore the following:
5 Business Tips for Bloggers
On the topic of business… With all these recent interviews (Houston Chronicle, Daily Front Row, and a few others coming soon), I’ve been asked repeatedly what advice I might give to someone new to the digital style industry. While what I have learned in the past year and a half has been immeasurable, I’ve boiled it down to these top 5 tips:
- Decide whether blogging is a hobby or a business for you.
- Either option is fine. But make that determination from the onset. That will determine how you approach operating your website.
- Treat it as a business.
- Assuming blogging is a business venture for you, then treat it as a business at all times.
- That means that you must think about how all of your actions – both in-person and online – reflect upon your brand.
- Know your numbers.
- You need to know your business better than anyone else.
- Know your website statistics, know your customer demographics, know what content performs well for you, know any and all numbers pertaining to your business.
- Play the long game.
- Too many people sell out too quickly. They are willing to promote anything to earn a dollar, without much thought as to whether or not that partnership is truly in line with the long-term vision of the website.
- Don’t trade a short-term dollar for the long-term value of your brand.
- Be true to you.
- Believe in yourself, your style, and vision.
- Avoid the comparison game. Keep doing you and carve out your own niche in this world.
- Remember that you are your own best advocate.
Let me know your thoughts on the article. I’m happy to answer any questions you might have as well!
I know I say it often, but I truly mean it… Thank you for your loyal support. I appreciate every visit to this site and every comment. Wear + Where + Well would not be possible without you.
Photos by Maritere Rice
Makeup by Edward Sanchez