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The Label: Isa Arfen

This season, designer label Isa Arfen has caught my attention like no other. I was fortunate to see this currently available spring / summer collection when she presented it in New York in September 2015. Plus, I saw her Fall / Winter 2016 presentation while I was in London recently.

Now, before we get into the designs, let’s clear up some confusion… The designer’s name is not Isa Arfen. Her name is Serafina Sama. When the Italian-born, London-based designer launched her line in 2011, she cleverly came up with the name ‘Isa Arfen’, which is an anagram of her first name Serafina. I love the word play!

Now that we have that cleared up, let’s get back to the designs…

Sama graduated from Central Saint Martin’s in London and then worked at some of the most prestigious design houses including Lanvin, Chloe, Louis Vuitton, Marc Jacobs, and Marni. So, her education and training certainly prepared her to create the beautiful clothes she creates today. In her own words,

“To me, fashion is about desire, beauty, and fun. It’s not about dressing up in a costume. Isa Arfen is about a real woman dressing for her real life and really enjoying it.”

The line focuses on high quality, relaxed, wearable, feminine separates. This particular collection is playfully filled with jewel tones, exaggerated silhouettes, and ruffles. From this collection, I picked this two toned flared jumpsuit. Magenta and red has always been a favorite color combination of mine, plus I couldn’t resist the bow sash. It’s been the perfect piece for warm vacation destinations, offering a relaxed, bold, chic combination that’s not easy to find.

(Note: full details of my look can now be found at the bottom of each article.)


Isa Arfen: Top 20 Picks

As for the rest of the collection, my other two favorite looks would have to be this tiered ruffle dress and this one-shouldered ruched dress. Here are my top 20 selections from the collection.

Had you heard of the Isa Arfen label before this? What are your thoughts on Serafina Sama’s designs? I will certainly continue to watch with great anticipation to see what she does next!

Photos by Maritere Rice at Wynwood Walls in Miami

Details of My Look

Isa Arfen jumpsuit (here, here, here; denim version here) | Aquazzura ‘Wild Thing’ sandals (lower heel version here) | Dior ‘So Real’ sunglasses | Alexander McQueen clutch (older; I like this new floral version) | Nars jungle red lipstick | OPI nail polish


  1. Anastasia says:

    The color combination is so beautiful indeed! And it was a surprise for me to find out about the designer’s real name!

    1. Carrie says:

      Thanks, Anastasia. Yes, I was so intrigued by the name choice!

  2. Sydney says:

    I love the jumpsuit! My mom’s favourite colours are red and magenta 🙂 I hadn’t heard of this designer before but I love your top 20 picks, I will have to follow along her collections look beautiful! I am a huge fan of bows, especially when they are done in a sash! Beautiful outfit! Have a wonderful Monday <3

    1. Carrie says:

      Thanks, Sydney! I appreciate you stopping by – as always. 🙂

    1. Carrie says:

      Thanks so much, Ashlyn! I appreciate that.

  3. Bella B says:

    So stunning Carrie, I just love that jumpsuit its the most perfect colours and the top 20 picks are so perfect!!! I need some of these in my life! I hope you have a wonderful Monday!

    1. Carrie says:

      Thanks a bunch, Bella! Have a great week.

  4. Jane says:

    Such a stunning look! Love the vibrant colors!
    xo, Jane

    1. Carrie says:

      Thanks a bunch, Jane! I really appreciate that.

  5. Jennifer says:

    This is just fabulous, Carrie! I love this jumpsuit on you and you styled it perfectly!

    xo, Jennifer

    1. Carrie says:

      Thanks so much, Jennifer! I really appreciate that.

  6. Jennifer says:

    PS: Congrats on your site update! Excited for whats to come! 🙂

    1. Carrie says:

      Thanks again. So kind of you! 🙂

  7. PutAllOnMe says:

    Such a colorful post! I can feel positive vibes through these photos:)

    1. Carrie says:

      Ah thanks for saying that! Color does make me happy.

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