Cuteheads by Esther Freedman
I’m excited to share something special with you today… While I may not be a mom, I do love kiddos. In fact, I like to think of myself as the fun “Aunt Carrie” who buys the kids in my life cute clothes, rather than boring practical gifts. Ha.
So, today I’d like to introduce you to my friend, fellow Houstonian, entrepreneur, and talented kidswear designer Esther Freedman of Cuteheads. Esther conceptualized her business in 2011 and officially opened her doors in 2012. Inspired by her entrepreneurial father Jay Steinfeld who founded Blinds.com, she always knew she wanted to be her own boss. This line was her “aha moment,” as they say.
Esther started the brand with comfort and style in mind, knowing that she wanted parents to have well-made clothing for their kids that both the parent and child would love. She aims to design unique, creative, original pieces. The line is fashion-forward but comfortable and child-like and whimsical, with a focus on color. Esther, like me, loves bright colors!
With that shared love for color, plus our shared creative spirits and entrepreneurial drive, we knew we wanted to work together. For this first edition of our Wear + Where Well x Cuteheads collaboration, Esther took design inspiration from this berry hued, boho inspired Diane von Furstenberg dress that I had been wanting to wear. The end result : the limited-edition Carrie top. I’m pretty sure every little girl needs to be sporting this chic number this summer.
To encourage you stylish mamas to try Cuteheads, Esther is offering 20% off everything on the site through June 18 with coupon code “WEARWHEREWELL”.
Keep scrolling for details on my look…
DVF dress (here, here, here, and here; also in blue here) | Chloe bag (here) | Valentino rockstud sandals (older; similar here and here; budget friendly options here and here) | Ashley Pittman bangles (here) | Jennifer Fisher ring (here) | Karen Walker sunglasses (here) | Dior lipstick (here) | Deborah Lippmann nail polish (here)
Photos by Ashley Cardoza; Thanks to Ashley also for allowing her sweet daughter Ellis to model the Carrie top. She wasn’t too happy about having to work so hard so early in the morning, but I managed to bribe her with food. 😉