Cuteheads by Esther Freedman

I’m excited to share something special with you today… While I may not be a mom, I do love kiddos. In fact, I like to think of myself as the fun “Aunt Carrie” who buys the kids in my life cute clothes, rather than boring practical gifts. Ha.

So, today I’d like to introduce you to my friend, fellow Houstonian, entrepreneur, and talented kidswear designer Esther Freedman of Cuteheads. Esther conceptualized her business in 2011 and officially opened her doors in 2012. Inspired by her entrepreneurial father Jay Steinfeld who founded, she always knew she wanted to be her own boss. This line was her “aha moment,” as they say.

(Side note: Her father is a business inspiration. Be sure to follow him on Twitter and read his Inc. articles.)

Esther started the brand with comfort and style in mind, knowing that she wanted parents to have well-made clothing for their kids that both the parent and child would love. She aims to design unique, creative, original pieces. The line is fashion-forward but comfortable and child-like and whimsical, with a focus on color. Esther, like me, loves bright colors!

The Collaboration

With that shared love for color, plus our shared creative spirits and entrepreneurial drive, we knew we wanted to work together. For this first edition of our Wear + Where Well x Cuteheads collaboration, Esther took design inspiration from this berry hued, boho inspired Diane von Furstenberg dress that I had been wanting to wear. The end result : the limited-edition Carrie top. I’m pretty sure every little girl needs to be sporting this chic number this summer.

To encourage you stylish mamas to try Cuteheads, Esther is offering 20% off everything on the site through June 18 with coupon code “WEARWHEREWELL”.

Also, be sure to follow along with this inspiring lady and adorable kids line on her blog and on Instagram.

Keep scrolling for details on my look…

My Look

DVF dress (here, here, here, and here; also in blue here) | Chloe bag (here) | Valentino rockstud sandals (older; similar here and here; budget friendly options here and here) | Ashley Pittman bangles (here) | Jennifer Fisher ring (here) | Karen Walker sunglasses (here) | Dior lipstick (here) | Deborah Lippmann nail polish (here)


Photos by Ashley Cardoza; Thanks to Ashley also for allowing her sweet daughter Ellis to model the Carrie top. She wasn’t too happy about having to work so hard so early in the morning, but I managed to bribe her with food. 😉


  1. Vanessa says:

    This is SO amazing! Perfection from head to toe!
    Have a great weekend – I’m looking forward to Monday for a new post of yours! 🙂
    xoxo, Vanessa

    1. Carrie says:

      Ah, thank you so much, sweet Vanessa! You are such an encouragement.

  2. Candace says:

    Absolutely STUNNING!!! Love this dress and the shoes are to die for!!! And your little co-star is absolutely adorable! Happy Friday! 🙂

    1. Carrie says:

      Ah thanks so much, Candace!

  3. jackie says:

    What a great collaboration! You and your friends daughter look so bright and beautiful!

    xo, Jackie

    1. Carrie says:

      Thanks, Jackie. I appreciate you stopping by. 🙂

  4. Sophie says:

    I love this dress! It is perfection and the color, OMG obsessed!

    1. Carrie says:

      Thank you, Sophie! Isn’t it fun? So easy to wear too.

  5. Jane says:

    Love these adorable photos! The dress is so pretty on you!
    xo, Jane

    1. Carrie says:

      Thank you, Jane! It’s so easy to wear.

      Hope you’re having a great day!

  6. Lauren says:

    I love your dress! Such a beautiful color to draw inspiration from! This is just too adorable!

    Lauren Elizabeth
    Petite in Pearls

    1. Carrie says:

      Thanks, Lauren! Isn’t it cool to see how Esther translated it?

  7. Color Me Courtney says:

    This dress looks amazing on you! So pretty!!

    Courtney of Color Me Courtney

    1. Carrie says:

      Xoxo, Courtney! You are too sweet. 🙂

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