But really, are you surprised?
As a site geared around all things colorful, we get very excited about this, especially when we genuinely love the color.
And that is certainly the case with this one
Everyone say hello to Pantone’s color of the year…
Now, we know purple isn’t always thought of as the easiest or most versatile color to wear, but stick with us because we’ll help guide you on this beautiful shade of purple.
According to Pantone, “Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”
It’s more than just a color, indeed.
It’s a blue-based purple and it “communicates originality, ingenuity, and visionary thinking that points us towards the future.”
And if you look to the streets, you’ll see lots of fashionable women who have already been rocking this purple hue.