What is the Pantone Color of the Year?
Just in case you aren’t as completely fanatical about color as we are, let’s back up. Here’s a little primer…
Who or what is Pantone?
Founded in 1963, Pantone basically created an organized system for categorizing colors and thus created a consistent language for communicating about color.
“Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers.” Pantone has a matching system (PMS), which is used across all industries. Basically, it’s the language of color…our favorite language.
Who picks the color of the year?
Great question! Sign me up as a volunteer on this committee. Right? Ha.
The particular group at Pantone which makes the annual color selection is the Pantone Color Institute. Throughout the year, this group helps companies and other various organizations make important color decisions. From branding to forecasting and much, much more, this group can help your team make the right color choices.
As part of that, each year for the past 20 years, through research, trend analysis, and inspiration, the Pantone Color Institute names a color for each specific year. Then, whether through predicting the trend or creating the trend, you’ll surely see the named color of the year throughout fashion, home decor, and beyond.
And just to take a brief walk down colorful memory lane… You might remember 2018’s color of the year has been ultra violet, and 2017’s color of the year was greenery.
All About Living Coral
Now, let’s talk about living coral. Beautiful, right? It’s a coral hue in between orange and pink. Living coral is soft yet energizing, vivacious yet relaxed, and completely warm and inviting. In a world of uncertainty and chaos, this color provides a sense of beautiful calm, which is something we could certainly all use more of these days.
What’s interesting to note is that actual coral, as we all know, is a hard stony substance found in the ocean. It’s certainly not soft, warm, and inviting like the color. However, corals are absolutely beautiful and mesmerizing; just as beautiful as living coral the color.
We’re really excited to welcome this color into our lives in a big way this year. Whether through fashion, home decor, stationery, or any other category, we’re getting more on board with it day by day. I’m intrigued to see where living coral takes us in 2019.
Throughout the year we will, of course, be bringing you more content on this coral – with in-depth articles on how to wear it, how to incorporate it into your home, more about the psychology of the color, and beyond, so stay tuned. In the meantime, see below for some of our favorite ways we’ve seen coral on the streets as well as some coral pieces we want to add to our closets and homes immediately.