Trending : Gen Z Yellow
Move over, millennial pink. There’s a new buzzed-about color in town. Have you heard the news? Gen Z yellow has taken the world by storm. Yellow has become all the rage. And not just in fashion.
Now, I have to admit that when I first started seeing this moniker floating around, I was skeptical. First of all, who is Gen Z? And why are they claiming this color? And what color is it exactly?
Well, just in case you have similar questions, here’s what I’ve since learned… Gen Z is composed over individuals born from 1995 to 2014. Much to her surprise, our wonderful college intern Alex is a Gen Z! (Prior, she had self-identified as a millennial.)
Next question: Is this Gen Z yellow really a thing, or is it just a bunch of hype – a made-up marketing stunt of sorts? Facts are facts, and Gen Z yellow has facts on its side! Remember when Pantone named ultra violet as the 2018 color of the year? Well, Gen Z yellow is kicking ultra violet’s butt! Indeed, a consumer sales report shows that sales of yellow items have doubled this year! Retailers are selling out of yellow more than any other color.
Now, this begs the question: what color are we talking about exactly? Well, no one knows precisely. There is no exact Pantone shade or CMYK color formula. Rather, the term seems to refer to any number of saturated yellow shades. Gen Z yellow refers to a spectrum of bold bright yellow.
Been loving this trend, feel like it has some length. With the right pieces and accents it can be so many seasons. We did our 2017 Christmas cards with the color and everyone loved the pop of color without being cliche Christmas. And +++ on the rich colors over the neons! Bring it on! 💛💛💛
I just love hearing from you, Tegan! Thanks for chiming in. Xo
Thanks so much for including my post, Carrie! Happy Tuesday!
Have course! Hope you had a “golden” day.
The best part is these “gold” accessories are perfect for football season – green and gold for the Baylor Bears!!
There ya go! Great idea, Cayla. Sic ’em. Isn’t that what y’all say? Haha. 😛