Why I’m Not Attending NYFW
Fast forward to today…
Why am I not attending this season?
Well, I’ll start by saying that I don’t judge or begrudge anyone who is attending. This is just my reasoning on what makes sense for me right now business-wise and personally. As you all know, this site / my brand is a business for me. And thus, I must treat is as such and make analytical, informed decisions.
So, the three main reasons I’m not attending NYFW this season are as follows:
1. Attending doesn’t align with my personal priorities right now.
Elle is my world right now. She is young, impressionable, and needs her mommy. Sure – I take breaks here and there from her. As I shared last week, I took a solo trip for a long weekend.
But as with every choice in life, one must weigh the pros and cons. And in this case, I just can’t justify being away from her for a week (or even 4-5 days). The potential business gains from this trip simply don’t stack up to leaving her.
Besides that, I have other travel lined up this fall (both with and without her) that personally and professionally excite me more than NYFW.
2. Attending doesn’t make financial sense right now.
Let’s be real: attending NYFW can be expensive! Getting invitations to shows can surely be viewed as an honor. But there is rarely compensation for attending NYFW.
Let’s take a quick look at the expenses…
First, for those of us who don’t live in NYC, you have to factor in travel expenses. A flight from Houston to NYC can easily run $500. Plus, you have hotel expenses. Don’t even get me started on how expensive NYC hotels can be in September especially! With NYFW, the US Open, and so much more happening in the city, hotels are at a premium even compared to usual high rates. Then, you have to add on Uber / taxi expenses. Believe me, you’ll rack up a couple hundred dollars in fees as you traverse the city from show to show.
Secondly, you have to factor in the cost of dressing for NYFW. Sure – influencers sometimes have PR firms and designers offering to dress them. However, that is not always the case. Furthermore, when I attended NYFW, I always wanted to express my true personal style – in no way swayed by outside factors. So, for better or worse, I have been known to spend a pretty penny on new, on-trend, street style worthy looks for NYFW. It’s probably better that we not assign a dollar amount to this one. Wink, wink.
Given all that, plus where I am financially, I didn’t want to spend the dollars on all that. I’d rather spend the dollars on paying my team and continuing to produce high quality, compelling, colorful content.
3. Attending doesn’t align with my professional priorities right now.
I warned you that I was keeping it real today, right? Well, here goes…
As much as I love fashion, as much as fashion is a focus of our content here on CarrieColbert.com, as much as it’s the focus of my Instagram, I do not consider myself a fashion blogger.
There – I said it. My friend and colleague Courtney recently shared some similar sentiments.
Why do I say that? Well, two main reasons:
1. First, calling myself a “fashion blogger” doesn’t nearly encompass what we do around here; nor does it at all encapsulate our mission here.
We create colorful content, and in the process, we empower women to live, think, and dress with more color. What we aim to do goes so far beyond fashion! We want to add color (literally and figuratively) to all areas of your life. We want to embolden you to live your best life.
2. Second, the percentage of our revenue that comes from the fashion industry is very small.
That might surprise you. But it’s the truth.
In general, for whatever reason, I haven’t necessarily been embraced by the fashion industry professionally speaking. This is not a slam. It’s just an observation. I don’t get a lot of paid fashion collaborations.
Is that particular to me? Or is that simply because fashion brands don’t have the budgets that other industries do? The fact of the matter is that we make way more income from lifestyle and food & beverage brands than we do fashion brands. It’s just the nature of my business. And as such, I have to make decisions with that in mind.
Right now, I need to focus my time, efforts, and resources on (1) creating high-quality colorful content, and (2) growing our business by fostering relationships with brands who we realistically can expect to collaborate with (in a paid capacity) in coming months.
Furthermore, the fact of the matter is that PR professionals and designers are busy during fashion week. They don’t have much time to dedicate to you. They are focused on presenting their designs and making sure the shows run seamlessly logistically. So, if you want to meet with PR firms and brands, may I suggest scheduling a trip to NYC at a different time? You’ll have a much more meaningful meeting with brand reps when they aren’t in the midst of the harried pace of NYFW.
Love your take on not going & agree! ❤️
Thanks for stopping by and chiming in, friend!
Amen to all of this!! You hit the nail on the head for all the reasons why I’m not attending either. Xx
Thanks for chiming in, friend! I’m glad you get me. I’m not against attending! If there is (a) some business purpose for me attending, and (b) some value I can deliver to either my audience or brand clients.
This is one of my favorite posts of yours Carrie! Thank you for such an honest take. I started my blog six years ago as a fashion blog in college, and just recently I’ve stopped calling myself a “fashion blogger” and switched to Lifestyle blogger- for many of the reasons you mentioned. Fashion will always be a passion for me, but it’s not the focus anymore!
Thank you so much for stopping by and chiming in, Annaliese! I”m glad you could relate to what I said.
Thanks for sharing this honest take Carrie ! I completely agree with you on everything you said. It’s important to prioritize and be boss babes !
Thanks for chiming in, Arushi! Do I love seeing the new collections and being part of the buzz? Sure! But I also have to examine what value attending brings to my business – and also what value attending brings to my customer – both my audience and my brand clients.
I love how sincere you are about this topic , for people that have always wanted to go ever since they were little ; it brings on s different light that most people don’t know about. One day I would want to experience it in a sense to see the new trends meet new people and experience it for maybe once . I like your priorities and how you are really focused on your website and brand , you bring color to my life and I want to applaud you for that …
Paloma – thanks for stopping by and chiming in. Yes, totally – I get the allure of experiencing it! Seeing the clothes and being a part of the atmosphere is quite exciting and electric. However, as the Bazaar article points out, there are a lot of less than glamorous aspects… spending a lot of time in Ubers traversing the city, waiting in lines, being in crowded spaces, waiting a long time for a short show to start, etc, etc. It’s not all fun and games! Haha.
I totally agree with your reasons for not attending. Great mindset to have and no doubt will take you farther in your career. Keep being GREAT! xx
Thanks for saying that, Patricia. It’s just what made sense for me personally right now.
Love this!!! Mostly that your daughter comes first…you will never get these precious months/years back! Xx vero
Thanks for commenting, Vero. Isn’t that the truth? I’ve already realized how quickly she changes.
Yes. Yes. Yes. You nailed it and it had to be said! Sadly I can’t wait for all of the NYFW festiveties to be over:(
Can’t wait to see your travels
Thanks, Meghan! Our babies come first, right? Whether we have one or three! 😀 Xo
Hello Carrie: I love this article and your sincere words. However, I have a little suggestion, if fashion is not your major income as a business woman, and colorful lifestyle is more your trend as I also see, why do I always think of you and your outfits more than other topics you talk about? Your stories are fulfilled with items to wear and honestly some are very expensive to shop. I am a colorful person seeking for a colorful lifestyle. However, you are a reference fashion style. Maybe it’s just a misperception from my side, maybe your team may consider focusing in lifestyle more…By no means I am judging your excellent work, you are a big influence to me and I admire your amazing work. Your NYC murals article was a reference to me when I went to NY last weekend; however, i see more items to buy that places to visit or activities to do in your feed. it’s only a suggestion.
Bravo. Thank you for being honest about what fashion week is. Even as a designer, there are limited reasons to attend at this point. it’s extremely expensive and doesn’t always bring the ROI. There are far more creative ways to meet with the same people that have a much deeper and lasting impact. NYFW will always have a special place for me too, but unless I win the lottery, there really aren’t any financially sound business reasons to attend.
Love having your insight from the influencer side!
Totally prepping my street-style for ATCE…I like seeing photos from NYFW to get ideas, but a lot of times it doesn’t translate into what I need or want to wear everyday. So thanks for keepin’ on, keepin’ on.
“street style for ATCE” totally made me laugh, Kim! Go represent well. 😀
Interesting article, Carrie. I know I first starting reading your blog as a “fashion blog”. In fact, truth be told, I still look back fondly of some of those earlier posts when you just getting started 🙂 I specifically bought a top you had linked to in your blog, which seems to be part of the appeal of reading fashion blogs as it is a handy way to source/research fashion purchases.
It’s interesting how things evolve.
I always appreciate your insights. Would love to hear more about what you like and want you don’t like, what you’d like to see more of and what you’d like to see less of. With many thanks, Sheri!
Thanks for asking 🙂 I scrolled back to your archives to find out what I was referring to. It was hard to get the site to load up past mid-2016, but I think I noticed that I really loved it went you spoke in the “I” or “me” point of view. I really felt that I was getting Carrie’s first-person perspective on what she is loving by way of fashion (or in some cases some interior design you were doing with your home, or packing your carry on luggage, interesting news in your life, etc) versus the “we”. I know you have more of a team voice now, but I think what made your blog special originally is that it felt a bit smaller and intimate. If that makes any sense…
Anyways, just my 2 cents. It doesn’t make it right!
That makes TOTAL sense, and I totally appreciate that feedback.
I don’t know if you’ve noticed it yet, but I have been doing a lot more of the writing — based on my experiences, my viewpoints, etc. The bucket list lessons, the solo traveling, the article today on digital detox, and much more.
So, all that to say: I hear you loud and clear – and felt that myself to an extent. So I’m intentionally inserting myself more these days.
Hope that makes sense!